After starting my business in early 2021, I initially was contracted to a medium sized sourcing and manufacturing business on a full time exclusive basis where I was involved in creating product ranges from concept ideation through to feature set and specifications, materials compliance and packaging design across Home Appliances, Consumer Electronics and Accessories market segments, we also negotiated distribution rights for some global brands on a global basis where we had to create retail channels and a distribution infrastructure. I ended that arrangement in November this year to pursue and build my own consultancy with a mission to empower businesses.
I have spent over 30 years developing and working with the latest technology across the consumer electronics and the electrical appliance market with both a global leading manufacturer in Samsung and then a retail and corporate head office of one of Australia’s largest retailers. I am a product and marketing specialist and also managed one of Australia’s largest advertising spend for many years, from print, magazine, editorial, TV, radio, and online executions right through to partnerships across sports & TV, sponsorships like Masterchef, Chef’s Line and most broadcast sports, including the Olympics as well as recruiting brand ambassadors including Ariarne Titmus, World Champion Australian swimmer.
My wide network is from both industry and media covering both Australia and abroad.
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